TAMIZHAN DA - BRANDING
The T-shirt was designed as a collecter’s piece with 514 names of the most renowned people in their respective fields.
The product was conceptualized to embody the new found pride of cultural identity experienced by the rapidly growing Indian diaspora settled abroad, who were longing for a sense of belonging-ness. Our unique mixture of photo-journalism and commercial photography, backed by extra-ordinary stories of seemingly mundane people, helped us to resonate with the aspirations & hopes of the millennial generation who were ever so eager to carve their own identity and break stereotypes.
Each photo was conceptualized to showcase their area of expertise in the most refreshing manner possible.